October 6, 2017 | Gary Feldman Group

How to Select the Right Broker

How to Select the Right Broker

Selecting the Right Real Estate Agent

Purchasing the Aspen home which is just right for you is an exhilarating experience, requiring the expertise of a knowledgeable and seasoned Aspen real estate agent. So, how do you go about selecting an Aspen real estate agent who can help you find your dream home?

Aspen market insights 

It’s important to work with someone who has a great deal of real estate experience in the Aspen area. Aspen is a unique market, with several neighborhoods, all offering distinctive personalities. Someone who knows Aspen’s intricacies, its unwritten social and business rules, market trends, and where the true opportunities lie, can make the difference.

Having the right credentials

Be sure to find an agent who has the right credentials for your needs. Some agents specialize in residential real estate, others specialize in representing seniors, etc. Various designations mean that an agent has taken additional classes in a specific category of real estate sales.

Understanding the client’s needs and goals

Some clients are investors; others are first-time homebuyers; some are buying their second, third, or fourth homes. A good agent should be able to handle the specific needs of a client, whether that person is interested in buying something as an investment, flipping it, or living there. The agent should also provide peace of mind for vacation or multi-property home buyers.


You want to work with an agent who has a strong network. Does he have the ability to show homes that have not yet hit the market? Does he know when a great deal is coming up, and does he know how to put a great deal together? 

Customized marketing plan

Are your agent’s marketing efforts on target? It’s crucial that she provide a custom marketing campaign and plan based on the price range and offers. This would include public relations efforts (drafting/distributing press releases and pitches), digital/social media strategies, brochures, direct mail, and advertising in order to maximize exposure for a property. Does the agent have a public relations firm to assist in the efforts?


A trustworthy agent will get to know you, and understand your priorities. He won’t waste your time showing you properties that don’t fit your needs. Ask for referrals … an agent who is respected by those you know will most likely earn your respect as well. Be sure to interview any agents you are considering working with. An agent’s discreteness is imperative, especially when working with celebrities, high-net-worth individuals, etc.

Connectivity/Going the extra mile

Aspen buyers are tech-savvy and need quick and immediate communication. An agent’s fully integrated web, mobile, and personal communications are essential to provide you with unparalleled service. The best agents will not stop until uncovering the perfect property for their buyers. 
Some key questions to ask when looking for the right agent are:
  • How long have you worked in the Aspen market? 
  • How many properties have you handled in my price range? 
  • What are the track record and ethical standing of your parent brokerage? 
  • What resources can you bring to the transaction other than the listing agent? 
  • How long are properties represented by you on the market, in good economic conditions, and in not-so-good economic conditions?
Gary Feldman, the founder of the Gary Feldman Group, has 32 years of luxury real estate experience in Aspen, and 40 years of total real estate experience, has a proven, highly successful track record in Aspen luxury real estate. For more information about Gary and his team, visit our website.

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In today's fast-paced and highly technical world, it's important to be able to stay connected and in the loop at all times. The Gary Feldman Group offers several options for connecting clients directly to the Aspen real estate market. Let's connect today!