January 2, 2021 | Gary Feldman Group

2020: Using Creativity to Sell Multi-Million Dollar Aspen Properties During a Global Pandemic

2020: Using Creativity to Sell Multi-Million Dollar Aspen Properties During a Global Pandemic
In the Aspen luxury real estate market, creativity was key during 2020 and the COVID-19 pandemic. Using my 35+ years of experience selling the Aspen area’s finest properties, the Gary Feldman Group at Aspen Snowmass Sotheby’s International Realty contributed to more than $3 billion in 2020 sales volume for Aspen Snowmass Sotheby’s International Realty. These year-to-date sales are greater than those for the four subsequently ranked Aspen real estate agencies combined.
In 2020, Aspen Snowmass Sotheby’s International Realty sold 126 properties valued at over $5 million. Of these sales, 33% closed in-house.
How did we do it? During a pandemic, the internet offers the best connection to the outside world for potential buyers, and we use it to showcase our properties to the fullest extent. With every virtual tour from our MLS, our website provides direct access to clients’ favorite properties, and provides the most important facts for that area, all in a user-friendly format.
Plus, with Matterport, a revolutionary all-in-one 3D platform, we are able to provide anyone with the ability to fully experience a property from any device. With a few photos, we can create “virtual twins” of a property, with a virtual tour of the house, dollhouse view, and floor plans; and give viewers the ability to measure anything in the house. Users have the ability to walk through the home, look out the windows, look up to the ceilings, peek around a corner, and check out every nook and cranny. They just need to follow Matterport’s ghosted white circles by clicking, scrolling up/down, and right/left.
In fact, I used Matterport to sell two luxury homes in 2020:
  • RiveRoar, located at 4076 Lower River Road, Snowmass, CO 81654: Built a mere 10 feet from the Roaring Fork River’s edge, this stunning 3,298-square-foot, 3-level home sold for $4.8 million. Boasting 200 feet of river frontage, it’s one of the last homes allowed to be situated that close to the river, due to new zoning laws. For more information, click here.
  • 21 St. Finnbar Farm Road, Carbondale, CO 81623: This unique riverfront estate sold for $3.675 million. Featuring beautiful custom architectural design, the 3,880-square-foot estate includes four bedrooms and four bathrooms and is situated on a sprawling 3.23-acre lot overlooking the Roaring Fork River. For more information, click here.
Below are two additional standout luxury properties I sold in 2020:
  • 124 Coldstream, Aspen, CO, 81611: Situated on five beautiful acres in the ultra-private and exclusive East Owl Creek neighborhood, this property sold for $12.5 million. Featuring six bedrooms, the home boasts a main level principal suite, outdoor hot tub, grand living room, chef's kitchen that opens to a large outdoor dining/entertaining space, and recreation room with pool table and wet bar.
  • 62 Prospector Road, Aspen, CO, 81611: Aspen Highlands’ most exclusive luxury townhome residence, this 6,426-square-foot property sold for $5 million. Boasting the ultimate resort lifestyle with ski-in/ski-out, Ritz-Carlton Club privileges, and 5-star concierge service, this townhome encompasses four bedrooms, six bathrooms, and one-half bathroom.
As part of Aspen Snowmass Sotheby’s International Realty, my team at Gary Feldman Group has helped our clients buy and sell more homes than any other real estate company in the Aspen/Snowmass area for 35+ years.
Whether you’re looking for an escape from big city life, it’s been your heart’s desire to purchase a home in our Colorado paradise, or you need to effectively and safely sell your Aspen-area home, contact the Gary Feldman Group by calling 970.948.3737, emailing [email protected] or visiting our website.

Here are Some Similar Articles We’ve Recently Published

View all posts


In today's fast-paced and highly technical world, it's important to be able to stay connected and in the loop at all times. The Gary Feldman Group offers several options for connecting clients directly to the Aspen real estate market. Let's connect today!